#1 in Business Mentoring & Coaching

#5 in Personal Success in Business

#6 in Business Negotiating 


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Laura’s Newest Book, Her 7th!



Power Asking — The skill you need to get exactly what you want and deserve. Asking for anything can be difficult, but those hard asks—promotions, love, money, help—the ones that have you thinking and re-thinking in your head, biting your nails, and finding excuses not to ask, require a planned and proven approach. ASK expert Laura Fredricks understands the psychology of asking and she’ll walk you through the process, starting with identifying what kind of asker you are; pointing out the devils that keep you from asking, and sharing her 5 Laws on Asking that will guide you through every ask, regardless of how challenging, anxiety-provoking, or downright scary. With this book and Laura as your ASK expert, you’ll be able to apply power asking to every aspect of your life.

book signing tour

  • Association of Fundraising Professionals South Jersey, NJ Sept 13, 2023
  • National Summer Learning Summit, DC, October 9, 2023
  • Women in Development, NYC, October 11, 2023
  • Tuxedo Park Library, Tuxedo, NY, October 12, 2023
  • Ridgefield Public Library, NJ, October 20, 2023
  • IEEE, Women in Engineering Leadership Summit, Pittsburgh, October 27, 2023
  • Greenwich Village Authors Night, West Village, NY November 1, 2023
  • AFP NJ Conference on Philanthropy, Bridgewater, NJ November 16, 2023
  • Nonprofit Resource Hub, Molloy Univ, Rockville Centre, NY November 17, 2023


RECEIVE my monthly newsletter and blogs on how you can ask for anything you need in the “2S + 1Q Formula” with resounding success! 


SEND me your Asks and I will give you the words on how you can ask and get exactly what you deserve professionally and personally. 

Tricks of the Trade

"[Fredricks] shares plenty tricks of the trade to bolster anyone’s asking confidence."

BookLife by Publishers Weekly

Business Negotiating

-Amazon Book’s #1 New Release ~ Business Negotiating

Tools You Need

“Whether asking for a raise from your boss or a promotion in your career, recognition from your peers or validation for your worth or even simply asking for forgiveness, Hard Asks Made Easy will give you the tools you need to get what you want.”

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About laura fredricks

LAURA FREDRICKS, JD is the Billion Dollar ASK Maker Powerhouse, who as CEO and Founder of THE ASK© and an international consultant, trains and coaches individuals, businesses, and nonprofits on How to ASK. She is the first to combine the most trusted professions, law and philanthropy, and “Laura’s 5 Laws on ASKing” has brought resounding sustainable monetary success worldwide. Her six books on THE ASK© are the international industry leading go-to guides and have helped hundreds of global executives, industry trailblazers, marketing and communication leaders, boards, fundraisers, entrepreneurs, teenagers, artists, philanthropists, and everyday people get their Best Professional and Personal Life Possible, through THE ASK. 


HER NEW BOOK: “Hard Asks Made Easy: How To Get Exactly What You Want” (June 2023 Advantage), her 7th, is a self-help guide how anyone can champion the hardest asks to get what they need and deserve. Laura has been teaching at NYU SPS since 2005. She has been bestowed the Ralph E. Chamberlain Award for extraordinary leadership in the field of fundraising and lifetime of service to the profession and New York Nonprofit Network’s 50 Over 50 Award for excellence in Media and Philanthropy. To keep life in perspective, Laura mountaineers the high peak mountains in the winter in the Adirondacks and the Catskills, and kayaks the Hudson River, spring, summer, and fall.

Laura in the Media

How to get people to say yes to what you want

Asking for anything—promotions, love, money, help—can be difficult. This expert on the psychology of negotiation says following these three simple rules of asking is the winning formula.

How to Negotiate a Better College Financial-Aid Package

Accepted students now might have greater wiggle room to ask for more money.

The Best Way to Ask for a Raise

Laura Fredricks, author of "Hard Asks Made Easy," dishes out helpful tips to secure the raise you deserve.


To book Laura for media engagements, contact Krista Wignall(813) 395-9606.

For consulting, speaking, training, coaching, contact Laura


(917) 796-2325