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#1 in Business Negotiating
It’s Laura’s Voice and here is a
2 minute sample
Laura’s Newest Book, Her 7th!
HARD ASKS MADE EASY: HOW TO GET EXACTLY WHAT YOU WANT
Power Asking — The skill you need to get exactly what you want and deserve. Asking for anything can be difficult, but those hard asks—promotions, love, money, help—the ones that have you thinking and re-thinking in your head, biting your nails, and finding excuses not to ask, require a planned and proven approach. ASK expert Laura Fredricks understands the psychology of asking and she’ll walk you through the process, starting with identifying what kind of asker you are; pointing out the devils that keep you from asking, and sharing her 5 Laws on Asking that will guide you through every ask, regardless of how challenging, anxiety-provoking, or downright scary. With this book and Laura as your ASK expert, you’ll be able to apply power asking to every aspect of your life.
2026 Trainings, Speaking Engagements, Book Signings
- Golden Key Society, February 17, Hard Asks Made Easy
- NYU School of Professional Studies, March 6, June 12, and November 13, The Art of the Ask: Effective and Persuasive Communication and Negotiation Strategies
- Myriad Foundation USA Study Visit, April 27, The Art and Science of Fundraising
- AFP Costal Bend Chapter, September 10, Hard Asks Made Easy
- AFP San Antonio Chapter, September 11, Hard Asks Made Easy
- AFP Global, October 1, How to Close End-of-Year Gifts and Set Up Success for 2027
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A Big Ask
"After taking a quiz to discover what sort of “asker” they are, the reader is thrust into a world of confidence and poise—and a world of many rules, which offers a very direct approach. After learning “the three rules of asking” and “Laura’s Five Laws of Asking” the reader will emerge with an in-depth understanding of the ins and outs of a big ask."
Kirkus Reviews